Australia‘s total video industry revenue is set to grow to $12.3B by 2030, according to a report by Media Partners Asia. This includes revenues across television, online video, VOD and theatrical sectors and represents a compound annual growth rate (CAGR) of 2.8% from 2025.
The report highlighted that its projections reflect a market tilting decisively toward digital platforms.
YouTube is the top player overall by revenues in the video sector, leading in viewership and monetization.
Australia’s domestic companies Foxtel and Nine rank second and third, while Netflix is in fourth place, based on total screen revenues.
YouTube had a 33% share of the 7.1 billion minutes streamed across mobile and connected television in
2024, followed by Netflix at 17%, with Nine and Foxtel’s streaming services registering an 11% and 9%
share, respectively. Disney+ and Prime Video each had a 6% share.
Breaking the projected $12.3B figure down, online video revenue is set to reach $9.4B, TV at $2.3B and theatrical at $571M.
Over the past five years, from 2019 to 2024, total video industry revenue grew from $7.7B to $10.1B, which represents a 5.6% CAGR. The share for pnline video rose from 32% to 62%, according to MPA’s research.
Australia’s premium VOD market, which includes subscription VOD (SVOD) and broadcaster
VOD (BVOD) categories, is valued at $3.3B. The market is set to surpass $5B by 2030, representing a 6.3% CAGR from 2025.
Seven companies own and operate 11 platforms in the marketplace, with Netflix, Foxtel, Nine, Disney, Amazon, Paramount and Seven securing a 90% share of premium VOD category viewership and revenue in 2024.
The MPA report found that key drivers of future premium VOD category growth include wider connected TV penetration (reaching 82% of households in 2024), investment in premium sports, dramas and movies as well as the rise of ad-supported SVOD tiers, SVOD ad revenues and BVOD advertising.
Additionally, new subscriber growth in 2025 will likely be sustained by ad tiers, led by Netflix and Amazon Prime Video, alongside the recent launch of WBD’s Max in the country, with the latter expected to close 2025 with 1.7 million subscribers.
Structural shifts in the Australian market, such as Disney+’s ESPN integration in 2025 and DAZN’s Foxtel acquisition, are also likely to continue.
However, some projected challenges to the market’s growth include inflation as well as weakening consumer sentiment, according to MPA’s research.
“Global platforms YouTube and Netflix lead Australia’s streaming market, leveraging scale, advertising and subscription revenue,” said MPA executive director Vivek Couto. “Domestic incumbents like Foxtel continue to compete with premium sports offerings, exemplified by Kayo, the second largest premium VOD platform by revenue while Nine sustains competitive traction with ad-supported BVOD, capitalizing on local content to drive revenue, and its SVOD offering, Stan.”
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