rezdiffra

Madrigal eyes combination MASH therapy with Pfizer deal

DRRA21 hours ago03 mins

[ad_1] Madrigal Pharma is reheating a drug for metabolic dysfunction-associated steatohepatitis (MASH) put on ice by Pfizer, hoping to build on its first-mover advantage in therapies for the widespread liver disease. MASH is a form of non-alcoholic fatty liver disease (NAFLD) that affects millions of people and which, for several years, has been billed as…

A Case Study in Missing the Mark –

DRRA3 months ago03 mins

[ad_1] I recently caught a TV spot for Rezdiffra, a treatment for fatty liver disease, and it perfectly encapsulates what’s fundamentally broken about direct-to-consumer (DTC) pharma advertising today. Here’s the problem: The ad jumps straight to branded messaging without any patient education or disease awareness building. No context. No foundation. Just a drug name and…

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Madrigal eyes combination MASH therapy with Pfizer deal

A Case Study in Missing the Mark –