[ad_1] For pharma marketers navigating internal capabilities, compliance, and control, hiring a digital agency was considered table stakes for most of pharma’s digital history. If you wanted a website, an email program, paid search, or social media, you hired an agency. But that assumption is quietly breaking. Between the maturation of internal teams, the standardization…
[ad_1] When pharma agencies fail, it’s usually because they’re too busy playing it safe, making things look pretty, or getting lost in internal politics to focus on what patients and doctors actually need. The agencies that get it right are the ones obsessed with real human behavior and the choices people make every day. They…
[ad_1] Pharma spends billions on R&D, hundreds of millions on TV ads, and—somehow—still ends up with product websites that feel like they were designed in 2008. Cluttered. Slow. Confusing. Written in legal-ese. Impossible to navigate. And almost always focused on what the brand wants to say rather than what patients need to know. So why does this keep happening?…
[ad_1] Pharma marketers know that search engine marketing (SEM) is one of the most effective ways to reach patients and healthcare professionals actively seeking information. But when it comes to keyword targeting, one ethical and regulatory question consistently arises: Can pharma companies use Google keywords for conditions or symptoms their drug isn’t approved to treat? The…
[ad_1] The digital health landscape has become a minefield. A quick search for almost any health condition returns a bewildering mix of legitimate medical information, well-intentioned but misguided advice, and outright dangerous misinformation. For patients trying to understand their diagnosis or treatment options, separating fact from fiction has never been harder—or more critical. This isn’t…
[ad_1] When you’re scared, in pain, or just trying to make the right decision about your health, the last thing you want is doubt. But today, doubt is everywhere. The C.D.C., once trusted as the voice of public health, has stumbled under politics and mixed messaging. One day it’s “do this,” the next day it’s “do…
[ad_1] A new study published in the Journal of Management Studies looked at what content moderators do and the emotion work and control on a digital health platform. “The study was about understanding the nature of work and the risks and intricacies of new occupations that have emerged in the platform economy,” Dr. Andreas Kornelakis…