For generations, public health agencies such as the CDC, FDA, and NIH have been regarded as the gold standard for reliable health information. If the government said it, most people trusted it. But in today’s fractured environment—where politics, misinformation, and corporate influence blur the lines—many Americans are asking a difficult question: Can health information from the…
A recent survey revealed that 86% of physicians say patients walk into their offices armed with false or misleading information from the internet. This number should serve as a wake-up call for the pharmaceutical industry. On the one hand, it reflects a huge problem—misinformation is shaping health conversations before doctors even have a chance to intervene….
When it comes to health, trust should be non-negotiable. But let’s be honest: we can’t put blind faith in the government to look out for our well-being. Whether it’s downplaying risks, cozying up to corporate interests, or drowning vital information in bureaucratic spin, history shows us that official agencies often serve politics and profit before…
Launching a biotech company today looks very different from what it did even a decade ago. The traditional model—hiring a small army of sales reps to knock on doctors’ doors—no longer makes sense for early-stage biotechs. Instead, the smarter, leaner, and more effective path lies in leveraging digital channels to reach physicians while building a…
A recent survey revealed that 86% of physicians said they’ve encountered more patient misinformation over the last five years than in the previous five years. For the pharmaceutical industry, this is more than just a concerning trend—it’s a significant opportunity. The Misinformation Surge Patients today are flooded with health information from countless online sources, many of…
More than half of adults now turn to social media for health information—yet fewer than one in ten think most of it is trustworthy. That’s not just a trust gap, it’s a public health problem. In an online world where skepticism runs high but misinformation spreads fast, the winners aren’t the most credible voices—they’re the…