
Banning DTC Ads Won’t Lower Drug Prices –
Every time pharma direct-to-consumer (DTC) advertising comes under fire, critics recycle the same argument: ban TV drug ads, and prices will drop; patients will stop demanding unnecessary prescriptions. It’s a neat narrative—but it’s wrong. Market Dynamics, Not Ads, drive Drug Prices The U.S. spends more on prescription drugs than any other country—$603 billion in 2022, according to IQVIA….