Banning DTC Ads Won’t Lower Drug Prices –

Banning DTC Ads Won’t Lower Drug Prices –

Every time pharma direct-to-consumer (DTC) advertising comes under fire, critics recycle the same argument: ban TV drug ads, and prices will drop; patients will stop demanding unnecessary prescriptions. It’s a neat narrative—but it’s wrong. Market Dynamics, Not Ads, drive Drug Prices The U.S. spends more on prescription drugs than any other country—$603 billion in 2022, according to IQVIA….

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First Amendment Rights in Pharmaceutical Advertising –

First Amendment Rights in Pharmaceutical Advertising –

PLAINTIFF’S BRIEF IN SUPPORT OF MOTION FOR DECLARATORY AND INJUNCTIVE RELIEF INTRODUCTION This case concerns the constitutional right of pharmaceutical companies to communicate truthful and non-misleading information about prescription drugs directly to consumers. The Food and Drug Administration’s (FDA) restrictions and de facto prohibitions on direct-to-consumer (DTC) advertising impermissibly infringe on commercial speech protected by…

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