[ad_1] If pharma has a trust problem with patients, then continuing to over-index on DTC TV advertising is fighting with one hand tied behind its back. TV is a safe harbor. It’s predictable. But it’s not designed to address the issues that cause patient skepticism. In the meantime, the patient health seeker online seeks better, more detailed information and…
[ad_1] We’ve seen them a thousand times: the sun-drenched fields, the happy couples holding hands, and the narrator rattling off a list of scary side effects at lightning speed. TV commercials for prescription drugs are a vast, multi-billion-dollar industry that feels uniquely American. In fact, the U.S. and New Zealand are the only two countries…
[ad_1] I recently caught a TV spot for Rezdiffra, a treatment for fatty liver disease, and it perfectly encapsulates what’s fundamentally broken about direct-to-consumer (DTC) pharma advertising today. Here’s the problem: The ad jumps straight to branded messaging without any patient education or disease awareness building. No context. No foundation. Just a drug name and…