Why Pharma Needs to Rethink DTC Advertising Strategies –
DTC advertising saturation is creating patient fatigue and resentment, especially as prescription costs continue rising. Traditional TV-heavy strategies are delivering diminishing returns despite unchanged budgets. Pharma needs to shift toward more targeted, value-driven marketing that respects patients’ financial concerns. The gap between ad spend and patient affordability is eroding trust in pharmaceutical brands. You’re watching…
