Combatting Patient Misinformation: Pharma’s Unique Opportunity –

Combatting Patient Misinformation: Pharma’s Unique Opportunity –

A recent survey revealed that 86% of physicians said they’ve encountered more patient misinformation over the last five years than in the previous five years. For the pharmaceutical industry, this is more than just a concerning trend—it’s a significant opportunity. The Misinformation Surge Patients today are flooded with health information from countless online sources, many of…

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