Hard Squash & Pumpkins
Nothing says fall like a bountiful display of pumpkins and colorful hard squash. When building an outdoor pumpkin patch, go big! Shoppers love having a variety of shapes and sizes to choose from—big, small, long, narrow or squat. Specialty pumpkins have been gaining traction, and offering an assortment can be a big win, with some selling at a premium price.
Inside, think carefully curated displays of hard squash. “Over the years, I have seen hard squash merchandised as a big cornucopia to a carefully curated display,” says Jeff. “Curating by sales ensures that there’s enough of what shoppers want most, without losing space to what isn’t moving.”
Specialty Fall Fruit
October also brings the arrival of quince, pomegranates and persimmons. Early season fruit offers a lot of excitement, and as the season progresses, colors become rich, sizing large and it’s time to go big. Eaters love the deep red, jumbo Wonderful pomegranates, and they can be a standout in displays. A peak-season pomegranate promotional display with a larger footprint is useful to anchor adjacent seasonal fruit offerings.
Persimmons are also an anticipated fall favorite. Offer both types: Hachiya, which needs to be soft to be eaten, and Fuyu, which can be eaten firm or soft. Let the deep orange color of the fruit speak for itself, gradually expanding as the season progresses into November. Ad pricing is often available on both varieties, and shoppers are sure to pick up several for fresh eating, preserving, baking and decorating.
