Before joining OBN, Lucie spent 10 years working in luxury brand marketing. As a senior manager at a major beauty company, her journey into the world of baby nutrition and entrepreneurship began while navigating starting solids with her son. Determined to find clarity not just for herself but for other parents, she enrolled at OBN, gaining the confidence and knowledge to pair evidence-based nutrition with real-life, flexible approaches to feeding little ones.
Lucie then launched Bébé Foodie, a supportive and judgement-free platform dedicated to starting solids. Lucie has created a welcoming space that empowers parents to feel informed, calm, and confident during this transition. Her mission is clear: to help families build healthy, joyful mealtime habits without pressure or perfectionism.
After finishing your certification with Oh Baby, what was the first step you took to start turning the idea of Bébé Foodie into something real?
The Oh Baby program was such an important foundation; it gave me the education and confidence I needed to start creating content with intention and credibility. Right after receiving my certification in July 2021, I made a bold move: I left my full-time job (my son had just turned one!) and focused all my energy on shaping the DNA of the brand I envisioned. I spent months doing things in order, taking time to understand the market, survey real parents, and carefully define the tone and values I wanted Bébé Foodie to embody.
By March 2022, the first version of the website was live. I was creating content, connecting with brands, and slowly building a board of experts to back up the platform. Looking back, taking the time to get things right – instead of rushing – made all the difference.
How did the idea to create Bébé Foodie come to life? Was there a specific moment or challenge that sparked it?
We have to rewind to 2019, when I first found out I was pregnant. At the time, I was working in the beauty industry, but I knew I was craving something more meaningful. I loved nutrition and writing, but didn’t yet know how it would all come together.
Then came all the conversations, friends who were already parents sharing their experiences, and food came up again and again. How stressful it felt, how much pressure there was to do things “right,” how overwhelming all the conflicting information could be. That’s when I started imagining the first seeds of Bébé Foodie, maybe it would be a blog, a course, or a service to support parents.
And then… I had my son. I assumed that introducing solids would be easy for me, I love cooking and I had all this nutrition knowledge. But I quickly realized how much time I spent second-guessing myself. I was constantly scrolling for answers before even serving a carrot. And the pressure! “Don’t use a sippy cup,” “Don’t offer purées,” “Avoid this food…” No wonder parents were stressed out.
That’s when the idea really clicked. What if there was a platform that simplified everything, giving parents the right info, at the right time, based on their baby’s age and their lifestyle? A guilt-free space that embraced different parenting styles, without judgment or pressure. I wanted it to feel like a supportive hand, not another set of rules.
That vision became my obsession. I enrolled in the Oh Baby program, built the website, reached out to experts, and step by step, Bébé Foodie became real.
How has becoming a business owner and app creator changed your everyday life, especially as a mother?
Oh, I could say so much here! There have been doubts, guilt, and moments of burnout, and I still experience them. But one huge benefit has been flexibility. I’m no longer tied to a 9-to-5 schedule, so I can be present for my kids’ milestones while building something I believe in.
That said, when you’re building a business, especially in its early stages, there’s no real separation between work and life. The lines blur. I’ve felt guilty for not working enough, then guilty for working too much. You learn (slowly!) to find a rhythm that works for your family.
Because my work revolves around parenthood, I’m constantly immersed in topics that matter to me personally. I’ve met so many incredible parents and experts along the way, and that’s been deeply rewarding.
Two moments stand out:
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When I introduced solids to my first child, I was fully on maternity leave. I cooked everything from scratch, followed all the “rules,” and really enjoyed it.
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With my daughter, I was deep in building the app. Breastfeeding was tough, and when it came time to start solids, I barely had time to cook. I leaned on store-bought baby food and the simplest options. I felt guilty, but then I reminded myself that this is the message I’m sharing with parents: there is no one “perfect” way. Life doesn’t always fit the ideal scenario, and that’s okay.
Today, both my kids are great eaters. And that’s the lesson: it’s not about cooking elaborate meals or introducing 100 foods in the first three months. So many things shape a child’s relationship with food. And most of them aren’t visible on Instagram.
