Bluemercury's Anniversary Sale 2025 Has Beauty for Up to 20% Off

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What do you do when Labor Day sales are over, but Black Friday savings events don’t start for a while? Find more under-the-radar deals, like Bluemercury’s anniversary sale, which runs from September 18, 2025 through September 28, 2025. I immediately noticed that the retailer is stocked with an array of makeup, skincare, and hair products that Hailey Bieber has reached for. So, spend $150 or more to save 15% on your order, or hit $300 to receive 20% off your purchase. These are pretty sweet discounts if you want to copy Bieber’s dewy complexion, no makeup makeup, and wavy locks for less.

New Anthropologie Beauty Advent Calendars

Laura Mercier eyeshadow sticks, NARS tinted lip balm, La Mer moisturizer, and Kate Somerville face cleanser

There’s a little bit of everything in this list of Bieber-approved beauty products—from a Dyson hot tool that she found an unexpected use for to an Avène cream that rescues irritated skin. And if you buy the right product or combination of products, you can score up to 20% off your shopping cart. Keep scrolling for deals fit for Mrs. Bieber, and stick around for a few more celebrity, TikTok, and editor favorites at the very end.

Hailey Bieber-Approved

Hourglass Veil Hydrating Skin Tint

Avene Cicalfate+ Restorative Protective Cream in a white bottle. — Avene.

Hailey Bieber-Approved

Avène Cicalfate+ Restorative Protective Cream

Bluemercury's Anniversary Sale 2025 Has Beauty for Up to 20% Off

Hailey Bieber-Approved

Dyson Corrale Hair Straightener

It’s rare you’ll spot the model’s strands without a little wave. Her secret weapon is something you’d never expect because it usually does the complete opposite of add volume to hair. Bieber found a way to use the Dyson Corrale Hair Straightener to crimp her locks to perfection, and you can see how she pulls it off in this GRWM video.

Colorways: 2

Hailey Bieber-Approved

Laura Mercier Translucent Loose Setting Powder

Just because the rhode founder is known for her dewy, glowy, glazed donut complexion, doesn’t mean she can’t use powder. In fact, Bieber dusts Laura Mercier’s cult-favorite loose setting powder onto her T-zone in one of her TikToks.

Shades: 3

Hailey Bieber-Approved

Hourglass Unlocked Instant Extensions Mascara

Another part of the star’s bronzey latte makeup beat is this Hourglass mascara. Expect length, lift, and definition when you swipe this wand through your lashes.

Shades: 3

Hailey Bieber-Approved

Augustinus Bader The Rich Cream

Bieber previously told The Skincare Edit that she’s a fan of Augustinus Bader’s The Rich Cream, which has received praises from so many other celebrities because of its anti-aging benefits. “My everyday. This is my third bottle! I’m really big on moisture. I think a lot of people think moisture breaks them out, but it’s a very important part of your skincare routine,” Bieber told The Skincare Edit.

Hailey Bieber-Approved

Hourglass Scattered Light Glitter Eyeshadow

The model typically keeps her eye makeup pretty natural (and therefore neutral), but packs on a shimmery shadow for special occasions. She shows her YouTube viewers how she applied a glittery shade from Hourglass, called Aura, for her Valentine’s Day glam a few years ago.

Shades: 9