Refillable packaging within the cosmetic industry was once a niche idea, but it is now gaining traction as a popular movement that many businesses are adopting. Offering a more sustainable alternative to single-use packaging, refillable packaging is becoming increasingly widespread and favoured by consumers and those in the industry. But what is refillable cosmetic packaging, and how can it benefit your business? We cover all you need to know about the reuse of cosmetic packaging below.
What Is Refillable Cosmetic Packaging?
Refillable cosmetic packaging involves the reuse of outer cosmetic packaging to reduce the need for new packaging production. This allows customers to refill their product’s initial packaging without needing to buy the product in another similar container. Instead, refill containers that use fewer materials can be bought for customers to refill at home, or customers can take their containers to a store and have them refilled there.
The cosmetics industry, and many others, have been built upon the use of single-use packaging. While this has long been the norm, both consumers and businesses are increasingly aware of the impact of single-use packaging on the environment. Refillable packaging presents a much more sustainable alternative, allowing customers to continue buying the same product, using the same container. This greatly extends the life span of packaging.
This can take various forms within the cosmetics industry. For example, refillable skincare packaging can come in the form of replaceable pods or capsules containing cream that fit into a larger glass cosmetic jar. In addition, fragrance spray bottles can be refilled using refill bottles that can be decanted into the customer’s original cosmetic bottle or refilled from a large in-store dispenser.
So, why should businesses start to offer refillable packaging to their customers?
The Benefits of Refillable Cosmetic Packaging for Your Business
Using refillable cosmetic packaging presents a range of benefits for your business, including:
Brand Reputation
Consumers are increasingly seeking sustainable options from companies. As a result, not improving your offerings in terms of sustainability could mean that your business ends up falling behind, even more so in the future as these options become more common. Therefore, it’s a worthwhile, long-term investment into your brand’s reputation to evolve your offerings in line with increasing environmental consciousness.
Offering sustainable packaging choices allows customers to make guilt-free purchases, which can lead to brand loyalty for businesses that lead the way with these changes.
Regulations
Sustainable practices for businesses may be an option for now, but are likely to become increasingly commonplace as a result of legislation.
For example, EPR (Extended Producer Responsibility) is a regulatory scheme that requires producers to pay the full net costs of managing and recycling the packaging waste from products they place on the market. Within the second half of this decade, the UK government is set to adjust these fees based on the recyclability of packaging materials used.
Therefore, offering refillable packaging, using sustainable packaging options, and overall reducing the impact of your business’ packaging waste will likely present many compliance-related and financial benefits in the future.
Reduced Expenses
Not only does refillable packaging present an appealing option for customers due to its environmental benefit, but it also comes at a reduced cost for both them and businesses. Due to the reduced need for virgin packaging material and lower weight, savings can quickly build up from reduced packaging production and shipping costs. This also means a reduced price for the consumer, meaning that everyone can benefit from the savings that refillable cosmetic packaging brings.
Refillable Cosmetic Packaging at Origin
If you’re considering offering refillable cosmetic packaging as a business, it pays to partner with a packaging provider that puts both sustainability and practicality at the forefront.
At Origin, we strive to help businesses adopt sustainable practices. As part of our sustainable pharmaceutical packaging and lifestyle product packaging, we offer products that are both created from reused materials and can be reused again. The durability of our products and adherence to stringent industry standards ensure that packaging your products with our glass packaging and plastic packaging choices makes them ideal for use in refillable cosmetic packaging.
If you’d like to find out more about how our products can help you to start offering reusable packaging in your business, get in touch with us today. A member of our friendly team will be more than happy to help you.
