4:20pm PDT, Apr 9, 2025
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David Beckham rocked a pair of BOSS briefs in an ad campaign for the BOSS One Bodywear collection that debuted in late January 2025.
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Bad Bunny posed in a pair of Calvin Klein briefs in an ad campaign for the brand’s Icon Cotton Stretch underwear, which was shot in his native Puerto Rico and debuted in mid-March 2025.
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Barbara Palvin posed in an Intimissimi set in the brand’s “The UnderWow” ad campaign, which debuted in early March 2025.
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Guess we’re all feeling a little hot!
Bachelor Nation’s Tyler Cameron dumped a bucket of water over his head while rocking a pair of Nautica briefs in the brand’s Spring 2025 ad campaign, which was shot on a yacht in Antigua.
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It’s safe to say Robert Irwin is all grown up.
The Australian conservationist and TV host — who’s the son of late The Crocodile Hunter star Steve Irwin — posed with a snake while wearing a pair of Bonds briefs in the brand’s “Made for Down Under” ad campaign, which debuted in early April 2025.
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